Fresh from helping England to victory in Belarus, the soccer star was performing at Wembley Stadium, where he launched a new healthy food range.
Clutching a plate full of fish fingers, the LA Galaxy player waxed lyrical about the importance of healthy eating as he launched the GO3 range.
Yummy: David Beckham launches the G03 range of healthy food at Wembley Stadium with a plate full of fish fingers
The sports ace was joined by 250 children, who had been let out of school for a few hours, for the high-profile launch at the north west London stadium.
Beckham has lent his face and signature to the brand, which has been made by Findus - who have a partnership deal with the English FA - and includes pasta, wraps and omelettes.
The brand will be sold around Wembley Stadium during games in a bid to convince sports fans to abandon unhealthier fast food such as burgers and hot dogs.
The meals boast their content includes that all important Omega-3 oils, wholewheat and vegetables.
Fantastic fish: David was joined by 250 children at the launch
Beckham has been blamed in the past for the rise in child obesity in the UK after appearing in ads for brands like Pepsi and Walkers crisps.
He said: 'As a Dad I know how hard it is to get kids to eat the right things.
'I also know as a footballer, how important it is to eat the right things to perform well, so I think the GO3 range is a great way to help families take some small steps to be fit and healthy at affordable prices.'
As well as endorsing GO3, David and his wife Victoria model for a host of high-profile companies, as well as launching their own products.
The couple have their own fragrances, while Victoria has a fashion line DVB.
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